01st Jul 2006

Blogging as a Topic in MBA Programs

Today in our Information Management Systems class at the Instituto de Empresa, we discussed the changes in information dissemination and how blogs are affecting business and personal interactions. My favorite point during the course was when our professor, Enrique Dans, pointed out that businesses currently don’t have a very personal voice. A lot of their communication with customers is PR rhetoric.

There are some really innovative companies out there who are using a very personal voice to communicate with customers. FON LogoI’ve been very impressed with how FON has communicated with the Foneros of the world. Martin Varsavsky has done an excellent job with that. Yesterday he posted an apology about the lack of availability of some of their products. It is a masterful use of new communication and is probably part of why they have been wildly successful and unable to keep up with demand.

I’m also glad to see that IE is incorporating this topic into the Global Communities MBA curriculum. Although “blogging�? may come and go, the concept of enabling users to publish content and opinions will be an important part of the future of business in whatever form it takes.

My Two Cents!

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