01st Jul 2006
Blogging as a Topic in MBA Programs
Today in our Information Management Systems class at the Instituto de Empresa, we discussed the changes in information dissemination and how blogs are affecting business and personal interactions. My favorite point during the course was when our professor, Enrique Dans, pointed out that businesses currently don’t have a very personal voice. A lot of their communication with customers is PR rhetoric.
There are some really innovative companies out there who are using a very personal voice to communicate with customers. 
I’ve been very impressed with how FON has communicated with the Foneros of the world. Martin Varsavsky has done an excellent job with that. Yesterday he posted an apology about the lack of availability of some of their products. It is a masterful use of new communication and is probably part of why they have been wildly successful and unable to keep up with demand.
I’m also glad to see that IE is incorporating this topic into the Global Communities MBA curriculum. Although “blogging�? may come and go, the concept of enabling users to publish content and opinions will be an important part of the future of business in whatever form it takes.
My Two Cents!
Technorati Tags: Instituto de Empresa, Enrique Dans, FON, Martin Varsavsky, Global Communities MBA
Actually, I’ve using this session - in different “states of maturity” since 2004, and trying to promote blogging as a communication tool for student groups and with me for quite a while. I truly believe understanding blogs and bloggers is an asset for managers these days.
BTW, thanks for your cooperation during today’s session, Zach… I’ve been mentioning you as an example most of the time
Enrique, I started blogging to develop my own personal insights into business and life issues. It will be very interesting to see how the IE Global Communities blogs develop over the next year. Is there a list of blogs from IE alumni?
great article!
I fully agree with you both in the sense that the blogosphere gives very strong possibilities of communication and dialogue.
However, anyone following FON knows exactly what not to do is such a channel.
Zach, sorry for this, but either you have not made an objective analysis or you were simply throwing out the first idea you had in mind with the word blog…
[...] I started to write this in response to a great comment on my post “Blogging as a Topic in MBA Programs.� It got so long that I decided to create a new entry. I encourage disagreement to my posts as it helps really develop a concept. Here is the comment and what I had to say about it. I fully agree with you both in the sense that the blogosphere gives very strong possibilities of communication and dialogue. [...]